Websites rarely attract clients without offering resources that would be of interest to a specific audience. And even when there is an abundance of information, visitors to a specific website don’t always purchase the service or product being advertised.

People don’t usually purchase a product or service without knowing more about the business providing it. Because of this, providing a reason for visitors to remain interested in your business is integral. The best way to do this is by offering an Ezine – a periodic free publication usually distributed by email and usually in the form of a newsletter, Ebook, video or any other type of useful information that may be of interest to the audience you are trying to attract.

Terry Z. is a self employed business strategist and marketing consultant as well as owner of Solo Entrepreneur was able to increase subscriptions and web traffic by 70 per cent using thoughtful and ultimately useful steps. In turn Terry Z developed a 10 sure-fire step process to getting people to your website, subscribing to your Ezine and eventually becoming a customer.

Step 1 – Do you have the right visitors?

In order to convert website traffic to clients, you have to have the right visitors. In order to attract the right visitors, visitors who would benefit from your product or service, you must ensure you are using the right keywords and linking your site to businesses that would be appropriate to the message your website is trying to convey.

Google Analytics, a free program, is an excellent tool for helping you see how much web traffic is landing on your website, and where the traffic is coming from; helping you determine what is and isn’t working in regards to your site set up and information.

It should be kept in mind that while web traffic is an integral part of your business success, traffic from referrals are more likely to develop into clients. You can refer traffic to your website through writing articles, trading links with appropriate businesses and guest blogging.

Step 2 – Do your visitors know what you want them to do?

Visitors to your website won’t know what to do with the information you have provided them if you don’t tell them. It is best to keep information and direction on your homepage simple, meaning do not confuse the visitor with too much information and choices. Be sure to clearly tell your visitors to sign up for your Ezine and remember to tell them what it is all about; whether it is a newsletter, Ebook, or other form of valuable information.

Step 3 – Is it easy for visitors to take action?

You have valuable information to share with your visitors, but it won’t help if they cannot find it. Research has revealed that the majority of people scan websites from the top left down. This valuable information therefore tells us to place your subscription box in the top left of your homepage for easy visibility. You may want to also consider placing your sign up form on every page, increasing visibility regardless of what page traffic lands. Be sure to also make the sign up form as effortless as possible. Consider having a form that doesn’t require too many clicks to achieve the end result.

Step 4 – What’s in it for your visitors?

Most successful Ezines offer some kind of incentive to sign up. Whether you are giving away an Ebook, an audio, a video, or an Ecourse, be sure to describe what the freebie is, and how it can add value to them. Also provide clear instruction on how they will access the valuable information; can they download it? Or will the information be emailed?

Also, tell subscribers that they will hear from you again and how often. You may also wish to provide a sample of what they will be receiving.

Step 5 – Are your visitors put at ease?

Subscribers to your Ezine are providing you with valuable information – their personal information! Be sure to ease their minds by assuring them that you will not sell names and email addresses or allow their information to get into the wrong hands. Be sure to provide clear information surrounding your privacy policy and let them know that they can unsubscribe at any time.

Step 6 – Do your subscribers know to the next steps?

Often times, Ezines subscriptions require confirmation once sign up is complete. Therefore, remind visitors on the thank you page that they will need to confirm to receive the subscription they have signed up for.

Step 7 – Do your subscribers know how to white list?

Many email programs send unknown senders straight to junk mail. In order to avoid getting tossed in the junk mail folder, you need to tell your subscribers to white list you. White listing is a method used to ensure an email program recognizes and accepts an address. Provide clear instructions and be as specific as possible when you tell them how to white list, not only just your Ezine but all your subscriptions.

Step 8 – Is your confirmation email customized?

Customize your confirmation emails and use the same language and graphics used on your website. This will help trigger people’s memory as to what they are subscribing to and who is sending it to them. Keep things consistent and clear. Don’t use generic language!

Step 9 – Are you delivering what you promised?

Resist from having subscribers wait for the Ezine. As soon as they receive the confirmation email and link, you should send them to a page that gives them the information right then and there. Also be sure to provide clear instructions if necessary to retrieve the information. If they have to download it, you may wish to provide instructions according to PC or MAC software. Give as much information and help them obtain the information as much as possible. Make it easy for them.

Step 10 – Are you sending a thank you email? And is it customized?

Just like the confirmation email, the thank you email should be clear, consistent and provide helpful information. Tell subscribers to your Ezine how they can contact you if they need help and send the download link again. It is also a great idea to tell them in the thank you email what they should expect next. If your newsletter is weekly or monthly, remind them of this. Also let them know often they will be hearing from you.

Also let your subscribers know that they can unsubscribe anytime by clicking at the bottom of the email.

Remember to put yourself in the shoes of the person on the other end. Would you sign up for your Ezine? Make the process as simple as possible and continue to look for improvements. You will soon be well on your way to increasing web traffic and establishing a valuable client base.

About the Author: Serena Carcasole is a business consultant and the President of Virtual Business Solutions ON DEMAND, a premier virtual assistance firm helping entrepreneurs around the world to succeed and grow their businesses, providing a host of specialized technical & marketing outsourcing options to meet business owners’ unique needs for even the most complicated projects. For more info: www.vbsondemand.com / www.vbsondemand.com/category/blog

Proses riset keyword dapat di jabarkan dalam beberapa poin berikut ini:

1 ? Ciptakan Daftar Keyword dan Cek Daftar Tersebut 2x
2 ? Gunakan Tool Riset Keyword
3 ? Pastikan Daftar Keyword Anda Sekali Lagi
4 ? Rencanakan Langkah Anda
5 ? Submit ke Search Engine
Penjelasan:

1 ? Ciptakan Daftar Keyword dan Cek Daftar Tersebut 2x

Langkah pertama dalam proses adalah  membuat daftar potensial keyword. Pikirkan semua kata-kata yang akan di ketikkan visitor dalam kotak search google atau search engine lainnya untuk menemukan website anda
contoh “tutorial photoshop” atau “laptop murah”

2 ? Gunakan Tool Riset Keyword

Dalam hal ini kita ambil contoh kita hendak memasang keyword “tutorial photoshop”, sebelumnya kita tidak tahu berapa nilai persainganm, dari keyword “tutorial photoshop” tersebut, semakin tinggi nilai persaingan maka semakin banyak visitor mencari keyword tersebut.

Contoh:
Perbandingan dan Nilai persaingan

tutorial photoshop 50
belajar photoshop  20

maka orang lebih suka mencari keyword “tutorial photoshop” daripada “belajar photoshop”

Nah dalam mencari perbandingan nilai keyword kita dapat menggunakan beberapa tool yang tersedia di internet, ada yang gratis dan ada yang bayar, diantaranya:

Overture Keyword Selector Tool (Gratis):
http://inventory.overture.com/d/searchinventory/suggestion/
Overture selain menunjukkan persaingan keyword, dia juga menampilkan kombinasi frase-frase keyword terkait
hal ini cocok untuk mencari “Niche Market”

Wordtracker: – tool bagus, tapi untuk versi gratisnya dia hanya menampilkan Search Result MSN,
http://www.wordtracker.com/

Google AdWords Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
Bagi yang ingin memasang Adwords anda bisa mengetahui harga keyword di sini

3 ? Pastikan Daftar Keyword Anda Sekali Lagi

Dibagian ini anda tahu sendiri apa yang harus nya di lakukan, apakah memilih keyword yang mempunyai persaingan tinggi atau persaingan rendah (Niche market)
Contoh:
Perbandingan dan Nilai persaingan

tutorial photoshop 50
belajar photoshop  20

Disini terserah, anda pilih menggunakan keyword yang mana
=> Jika anda menggunakan keyword yang mempunyai persaingan tinggi, maka untuk mengimbanginya website anda harus ber-pagerank tinggi pula
=> Jika anda menggunakan keyword yang mempunyai persaingan rendah (Niche Market), maka website anda dapat dengan mudah meraih Ranking #1 di Google

4 ? Rencanakan Langkah Anda

Siapkan langkah anda dan pasang keyword-keyword tersebut pada:

# Title Tag <title>
# Meta Description Tags <meta decscription=>
# Meta Keywords Tag <meta keyword=>
# Headings <h1> <h2>
# Alt text <alt>
# Anchor Text/ Navigational Links <a href=> keyword </a>

5 ? Submit ke Search Engine

Anda bisa mensubmit website anda ke Google di : www.google.com/addurl dan Yahoo

Pada tutorial ini sebelumnya kita harus mendownload squid untuk pertama kalinya, beberapa versi squid dapat dilihat disini:

http://www.acmeconsulting.it/pagine/opensource/download/squid.htm

atau lebih ringkasnya langsung saja download versi Squid2.6 Stable18:

http://squid.acmeconsulting.it/download/squid-2.6.STABLE18-bin.zip

Hasil dari download akan berupa file zip, extract file tersebut ke C:, sehingga di drive C akan muncul direktori baru dengan nama “squid”.

Masuk ke direktori “c:squidetc”, kita akan menemukan 3 buah file dengan nama “cachemgr.conf.default”, “mime.conf.default” dan “squid.conf.default”. Salin ketiga file tersebut dan rubah namanya

“cachemgr.conf.default” menjadi ”cachemgr.conf”

“mime.conf.default” menjadi “mime.conf”, dan

“squid.conf.default” menjadi “squid.conf”

Setelah ketiga file diatas dirubah namanya, kita hanya akan edit satu file saja yaitu file “squid.conf”, buka file “squid.conf” menggunakan notepad atau wordpad.

* Gunakan find (Ctrl+F), ketik “TAG: http_port”, pastikan nilainya 3128. bisa juga dirubah ke nilai lain tapi untuk sekarang biarkan saja 3128. pastikan barisnya sama dengan “http_port 3128”, jangan lupa buang tanda “#”

# Squid normally listens to port 3128

http_port 3128

* Cari “TAG: visible_hostname”, kurang lebih isinya sebagai berikut

# TAG: visible_hostname

# If you want to present a special hostname in error messages, etc,

# define this. Otherwise, the return value of gethostname()

# will be used. If you have multiple caches in a cluster and

# get errors about IP-forwarding you must set them to have individual

# names with this setting.

#

#Default:

# none

tambahkan baris “visible_hostname localhost” dibawah “#none”, sehingga menjadi

# TAG: visible_hostname

# If you want to present a special hostname in error messages, etc,

# define this. Otherwise, the return value of gethostname()

# will be used. If you have multiple caches in a cluster and

# get errors about IP-forwarding you must set them to have individual

# names with this setting.

#

#Default:

# none

visible_hostname localhost

* Cari kata “our_networks”

#acl our_networks src 192.168.1.0/24 192.168.2.0/24

#http_access allow our_networks

di edit, dan hilangkan tand “#” dan sesuaikan dengan alamat jaringan anda ditambah dengan localhost, sehingga menjadi

acl our_networks src 192.168.1.0/24

http_access allow localhost

http_access allow our_networks

* Cari “TAG: dns_nameservers”

# TAG: dns_nameservers

# Use this if you want to specify a list of DNS name servers

# (IP addresses) to use instead of those given in your

# /etc/resolv.conf file.

# On Windows platforms, if no value is specified here or in

# the /etc/resolv.conf file, the list of DNS name servers are

# taken from the Windows registry, both static and dynamic DHCP

# configurations are supported.

#

# Example: dns_nameservers 10.0.0.1 192.172.0.4

#

#Default:

# none

Isikan baris dibawahnya dengan nama DNS ISP anda, untuk pelanggan dial-up, cara mengetahui alamat DNS ISP anda adalah, dengan mengetikkan “ipconfig /all” pada command prompt, setelah konek ke internet, dan cari entry DNS , biasanya ada dua alamat. Misalnya DNS ISP anda (Speedy) 202.134.1.10 dan 202.134.0.155, maka isikan baris sebagai berikut

# TAG: dns_nameservers

# Use this if you want to specify a list of DNS name servers

# (IP addresses) to use instead of those given in your

# /etc/resolv.conf file.

# On Windows platforms, if no value is specified here or in

# the /etc/resolv.conf file, the list of DNS name servers are

# taken from the Windows registry, both static and dynamic DHCP

# configurations are supported.

#

# Example: dns_nameservers 10.0.0.1 192.172.0.4

#

#Default:

# none

dns_nameservers 202.134.1.10 202.134.0.155

Simpan file squid.conf, buka command prompt. Untuk yang punya keyboard dengan logo windows, tekan logo windows sambil menekan huruf “R”, dan ketikkan “cmd”. Maka akan muncul command prompt, masuk ke direktori “C:squidsbin” dengan cara mengetikkan “cd C:squidsbin”, didalamnya ada file squid.exe, untuk pertama kali jalankan squid dengan option –z. Ketik:

>squid -z

Output:

2007/04/23 18:31:13| Creating Swap Directories

Command diatas berfungsi untuk inisialisasi cache squid, setelah itu ketikkan

>squid -d 1 -D

option “-d 1” digunakan untuk masuk ke debug level (untuk diagnosa saja) dan option “-D” digunakan untuk membypass pengecekan DNS, berguna jika anda belum terkoneksi ke internet. kalau sukses outputnya kurang lebih seperti ini :

2007/04/23 18:31:31| Starting Squid Cache version 2.6.STABLE18 for i686-pc-winnt

…

2007/04/23 18:31:31| Running on Windows XP

2007/04/23 18:31:31| Process ID 3616

2007/04/23 18:31:31| With 2048 file descriptors available

2007/04/23 18:31:31| With 512 CRT stdio descriptors available

2007/04/23 18:31:31| Windows sockets initialized

2007/04/23 18:31:31| Using select for the IO loop

2007/04/23 18:31:31| DNS Socket created at 0.0.0.0, port 1054, FD 4

2007/04/23 18:31:31| Adding nameserver 202.134.1.10 from squid.conf

2007/04/23 18:31:31| Adding nameserver 202.134.0.155 from squid.conf

2007/04/23 18:31:31| User-Agent logging is disabled.

2007/04/23 18:31:31| Referer logging is disabled.

2007/04/23 18:31:31| Unlinkd pipe opened on FD 7

2007/04/23 18:31:31| Swap maxSize 102400 KB, estimated 7876 objects

2007/04/23 18:31:31| Target number of buckets: 393

2007/04/23 18:31:31| Using 8192 Store buckets

2007/04/23 18:31:31| Max Mem size: 8192 KB

2007/04/23 18:31:31| Max Swap size: 102400 KB

2007/04/23 18:31:31| Local cache digest enabled; rebuild/rewrite every 3600/3600 sec

2007/04/23 18:31:31| Rebuilding storage in c:/squid/var/cache (DIRTY)

2007/04/23 18:31:31| Using Least Load store dir selection

2007/04/23 18:31:31| Set Current Directory to c:/squid/var/cache

2007/04/23 18:31:31| Loaded Icons.

2007/04/23 18:31:31| Accepting proxy HTTP connections at 0.0.0.0, port 3128, FD 12.

2007/04/23 18:31:31| Accepting ICP messages at 0.0.0.0, port 3130, FD 13.

2007/04/23 18:31:31| Accepting HTCP messages on port 4827, FD 14.

2007/04/23 18:31:31| Accepting SNMP messages on port 3401, FD 15.

2007/04/23 18:31:31| Ready to serve requests.

2007/04/23 18:31:31| Done scanning c:/squid/var/cache (0 entries)

2007/04/23 18:31:31| Finished rebuilding storage from disk.

2007/04/23 18:31:31| 0 Entries scanned

2007/04/23 18:31:31| 0 Invalid entries.

2007/04/23 18:31:31| 0 With invalid flags.

2007/04/23 18:31:31| 0 Objects loaded.

2007/04/23 18:31:31| 0 Objects expired.

2007/04/23 18:31:31| 0 Objects cancelled.

2007/04/23 18:31:31| 0 Duplicate URLs purged.

2007/04/23 18:31:31| 0 Swapfile clashes avoided.

2007/04/23 18:31:31| Took 0.6 seconds ( 0.0 objects/sec).

2007/04/23 18:31:31| Beginning Validation Procedure

2007/04/23 18:31:31| Completed Validation Procedure

2007/04/23 18:31:31| Validated 0 Entries

2007/04/23 18:31:31| store_swap_size = 0k

2007/04/23 18:31:32| storeLateRelease: released 0 objects

Tekan Ctrl+C

setelah yakin squid jalan, kita tinggal masukkan squid ke service windows dengan cara

>squid -i

Output :

Registry stored HKLMSOFTWAREGNUSquid2.6SquidConfigFile value c:/squid/etc/ squid.conf

Squid Cache version 2.6.STABLE12 for i686-pc-winnt

installed successfully as Squid Windows System Service.

To run, start it from the Services Applet of Control Panel.

Don’t forget to edit squid.conf before starting it.

Dan Lanjutkan dengan mengetikkan

>squid -O -D

Output :

Registry stored HKLMSOFTWAREGNUSquid2.6SquidCommandLine value -D

command diatas untuk memasukkan parameter -D ketika service dijalankan

Start service pertama kali, masuk ke control panel >> administrative tools >> services, cari service dengan nama “squid”, klik kanan > start.

Konfigurasi di client/PC tinggal masukkan saja alamat proxy (alamat dimana squid diinstall) dan portnya 3128.

Jangan lupa mematikan Windows Firewall, klik Start menu >> Settings >> Control Panel >> Windows Firewall >> di tab General pilih option Off >> OK, atau jika Anda ingin tetap menjalankan firewall maka biarkan firewall tetap On >> di tab Exeptions klik Add Port >> isikan kolom Name dengan squid dan Port Number dengan 3128, TCP >> OK.

Kemudian buka Web Browser:

·         Untuk Mozilla Firefox 2.0 dst, klik Tools >> Options >> Advanced >> Network >> Setting >> pilih Manual proxy configuration: HTTP Proxy: localhost Port:3128, kemudian beri tanda check “?” pada Use this proxy server for all protocols, kosongkan kolom No proxy for: >> OK. Sebaiknya Firefox di set untuk tidak menyimpan content atau history browser, caranya klik Tools >> Options >> Privacy >> beri tanda check “?” pada Always clear my private data when I close Firefox, klik Settings…>> beri tanda check “?” pada semua check box yang ada>> OK, kemudian buang tanda check “?” pada Ask me before clearing private data >> OK.

untuk informasi lebih lanjut atau konfigurasi yang lebih lengkap silahkan buka alamat proxy squid di http://www.squid-cache.org

Selamat mencoba.

Untuk konfigurasi squid.conf yang saya gunakan silakan lihat di bawah ini:

==============

# WILKAM TANG SAKUIT ULAHAN IRGUNAWANSPK

# Untuk info lebih jelas bisa add id YM saya dibawah ini

# irgunawan_spk

http_port 3128

hierarchy_stoplist cgi-bin ?

acl QUERY urlpath_regex cgi-bin ?

cache deny QUERY

acl apache rep_header Server ^Apache

broken_vary_encoding allow apache

access_log c:/squid/var/logs/access.log squid

dns_nameservers 202.87.248.14 202.87.251.14

refresh_pattern ^ftp: 1440 20% 10080

refresh_pattern ^gopher: 1440 0% 1440

refresh_pattern -i .(class|css|js|gif|jpg)$ 10080 100% 43200 override-expire

refresh_pattern -i .(jpe|jpeg|png|bmp|tif)$ 10080 100% 43200 override-expire

refresh_pattern -i .(tiff|mov|avi|qt|mpeg)$ 10080 100% 43200 override-expire

refresh_pattern -i .(mpg|mpe|wav|au|mid)$ 10080 100% 43200 override-expire

refresh_pattern -i .(zip|gz|arj|lha|lzh)$ 10080 100% 43200 override-expire

refresh_pattern -i .(rar|tgz|tar|exe|bin)$ 10080 100% 43200 override-expire

refresh_pattern -i .(hqx|pdf|rtf|doc|swf)$ 10080 100% 43200 override-expire

refresh_pattern -i .(inc|cab|ad|txt|dll)$ 10080 100% 43200 override-expire

refresh_pattern -i .(asp|acgi|pl|shtml|php3|php)$ 2 20% 4320 reload-into-ims

refresh_pattern -i ? 2 20% 4320 reload-into-ims

refresh_pattern -i cgi-bin 2 20% 4320 reload-into-ims

refresh_pattern . 960 90% 43200 reload-into-ims

refresh_pattern -i .google.co.id$ 1440 100% 3500 override-expire override-lastmod reload-into-ims ignore-reload

refresh_pattern -i .co.id$ 1440 100% 3500 override-expire override-lastmod reload-into-ims ignore-reload

refresh_pattern -i .mail.yahoo$ 1440 100% 3500 override-expire override-lastmod reload-into-ims ignore-reload

acl all src 0.0.0.0/0.0.0.0

acl manager proto cache_object

acl localhost src 127.0.0.1/255.255.255.255

acl to_localhost dst 127.0.0.0/8

acl SSL_ports port 443

acl Safe_ports port 80        # http

acl Safe_ports port 21        # ftp

acl Safe_ports port 443       # https

acl Safe_ports port 70        # gopher

acl Safe_ports port 210       # wais

acl Safe_ports port 1025-65535      # unregistered ports

acl Safe_ports port 280       # http-mgmt

acl Safe_ports port 488       # gss-http

acl Safe_ports port 591       # filemaker

acl Safe_ports port 777       # multiling http

acl CONNECT method CONNECT

http_access allow localhost

http_access allow manager localhost

http_access deny manager

http_access deny !Safe_ports

http_access deny CONNECT !SSL_ports

http_access deny all

icp_access allow all

visible_hostname localhost

coredump_dir c:/squid/var/cache

Sumber http://irvanet.wordpress.com/2008/02/27/instalasi-squid-di-windows-xp/

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